XavierFont.Info
Responsible Tourism Marketing

XavierFont

Who is Xavier Font?

Dr Xavier Font is an experienced consultant and academic on the business case for responsible change in industry.

Xavier is Director of Studies at the International Centre for Responsible Tourism at Leeds Metropolitan University. Xavier researches and teaches on responsible change as a competitive advantage tool, both for international businesses and small community developments.

What is the business case for responsible tourism?
Proactively looking for ethical ways to change practice that can improve the wellbeing of destinations, the experience of customers, the business opportunities and the reduction of operating costs.